Winkeltje is a game about running a shop in the days of old. Starting with a small shop, the player will be able to freely place furniture in order to offer goods to sell. As the shop grows, the player will unlock new things such as decorations to attract more customers and storage to increase the number of goods that can be stored. The shop builder tool can be used to expand the shop choosing where to place floors, walls, windows, and doors. Throughout the day to day business, the player will be faced with events that will influence the prices of goods moving forward.